Profile

Megan Stanley

Megan Stanley is the founder of Dogma Training and pet services. Through Dogma (which she has run in Calgary for 14 years), she promotes responsible dog training and and is an advocate for reward based training opposed to punishment based training. She also sits on the board of the Canadian Association of Professional Dog trainers and was formerly the chair of the board of directors of the Association of Professional Dog Trainers. She often speaks internationally on dog training topics and is striving to have the industry regulated in Canada.

Megan Stanley
3.8.2022

BusinessPaws: The Human Side of The Leash

Everyone loves dogs, but they don't have the means to pay for your services. Their human counterparts are an important part of the business, grow your connection with the dog's owners and grow your business.

Read Post >
2.2.2022

BusinessPaws: How to Employ Memberships in Dog Training

Membership models in dog training is becoming a more common model for predictable revenue and client retention. Megan explains several ways you can use this model within your business.

Read Post >
1.12.2022

BusinessPaws: How to Grow Revenue in Dog Training

Want to grow revenue in your dog training business? Follow these steps and work your way towards healthy business and more time to spend doing what you enjoy most.

Read Post >
12.8.2021

BusinessPaws: 6 Tips to Start the New Year in your Pet Care Business

New Year, new and improved plans. How does the leader of a multi-location dog training business approach the new year?

Read Post >
11.5.2021

BusinessPaws: 6 Tips to Grow Your Dog Training Business

Business growth is a challenging task, especially if you're starting from scratch. A strong focus on the basics is key to your success - these tips helped grow a 7 figure training business. Even if your goal isn't to grow to that size, these tips may help you grow a successful business as well!

Read Post >
10.13.2021

BusinessPaws: 5 Mistakes Dog Trainers Make that Lead to Burnout

Burnout is a serious issue that all business owners and working professionals should take note of and take necessary precautions and actions to stave it off. Your clients, colleagues, family, friends and most importantly, you, all benefit. What could be leading you down the path to burnout?

Read Post >
9.2.2021

BusinessPaws: A Guide for Client Compliance in Dog Training

Ensuring clients follow, and stay, on plan is a significant challenge for any business. This can be especially challenging in a pet care or dog training environment. Megan Stanley provides her insight to help you ensure your client's success.

Read Post >
8.3.2021

BusinessPaws: How to Time Manage Your Dog Training or Dog Daycare Business

Time management is critical for success in any productive endeavor. Megan Stanley has some tips to help organize your dog training business to ensure you're set up for success.

Read Post >
7.5.2021

BusinessPaws: Profits in Dog Training and Dog Daycares

Profit is not a bad word, but what should pet care businesses focus on when it comes to their financial statements? What is a healthy margin? Is it ok to focus on the money?

Read Post >
6.1.2021

BusinessPaws: Client Boundaries for Dog Trainers

Fences are effective boundaries for our furry companions, but what do healthy boundaries between you and your clients, and you and your business look like? This month Megan offers some advice.

Read Post >
5.3.2021

BusinessPaws: Technology for Dog Training Business

Megan Stanley discusses the use of technology in today's modern Dog Training and Pet Care businesses. Can a focused technology suite assist pet care businesses with increasing revenue and customer experience/retention? What if you're not technology adept?

Read Post >
4.2.2021

BusinessPaws: Where we Begin

A year-long series covering the varied facets of operating a small-to-large dog training business. Veteran of the industry, Megan Stanley, imparts knowledge she's gained through more than a decade of growing her training business, Dogma, to a 7 figure going concern with 20 trainers on staff.

Read Post >